Tips to Design Your Website for Conversion Rate Optimization

Companies know that it isn’t enough to put up a website to attract clients. They know that they have to lay out the page to ensure that there will be positive engagement and conversion to boost sales. Likewise, marketing specialists know that it is critical to rely on conversion rate optimization services to ensure that their efforts wouldn’t go to waste. Engagement is good, but the page needs to do more than that, and it must lead to sales.

For businesses to create a good website, they must work with local agencies. Establishments such as Boston SEO firms would identify the necessary keywords that will capture the target audience. With these agencies understanding what needs to be done, your e-commerce site will receive a boost in its layout and marketing strategies. 

However, designing a website doesn’t only mean deciding what content your team has to produce. It also has to consider several factors that would influence your customers to pursue the preferred action. There are several elements that your team must incorporate if you want to have a site that has a high conversion rate. Let’s take a look at some of these things.

Utilize the rule of thirds 

Photographers use the law of thirds and separate their canvas into nine equal parts. For website design, the principle will also hold true. Your designers will help your page conversion rate by putting the navigation bar on top of the page and placing the testimonials and action buttons near the intersections. It must also take advantage of simplicity and negative space. The layout should stay as clutter-free as possible. That way, your clients’ attention would get explicitly drawn to these elements. 

Respect the Core Web Vitals metrics 

Your team must also consider the core vitals that Google uses to help in SEO purposes. For example, you need to make sure that your page loads quickly because, let’s face it, the browsing public hates waiting and glitches. The team must also ensure that there will be minimal layout changes upon loading. Another thing you have to consider is the translatability of your page to mobile devices. If your page passes these metrics, there’s a huge chance your page will rank high.

Colors matter

One of the things that some designers fail to consider is the color palette that they use on the site. Have your team use a color scheme that evokes the feeling you want your clients to feel when using the page. Don’t use flashy colors but ensure that the page would still attract the browsing public. Don’t forget to use contrast in laying out the text and the background colors.

Try the F-pattern in layout

Research shows that the users browse the page using an F-pattern, so it’s also advisable that your page follow the same format. Have your design team place the most important elements along the F-pattern and keep those that aren’t important on the less visible portions of the page. For example, if you have new blogs, place them along the left side of the screen to attract attention much better. 

Keep the font style simple

You wouldn’t want to have your clients squint because you used fonts that are difficult to read. Keep it simple, as you want your audience to be able to appreciate the content and navigate the page. You don’t want them to leave the page because they cannot read the text on the banners and tabs. 

Takeaway

Designing a webpage isn’t an easy proposition. There are a lot of elements that your team needs to consider. For example, if you want your page to convert the casual browsing public into loyal clients, you need to factor in the proper layout, font size and style, and other similar elements. Your goal is to engage the clients, not turn them away.